Does the cover, and overall design of a physical book affect your reading experience?

I just found a used Bodley Head hardcover of Ulysses in a bookstore. I already have a copy (different publication) though I never read it. The Bodley Head was so pretty that I figured it's worth it if it will help me read the book some day. I sat down and read 20 something pages and I then wondered, would I last those 20 odd pages if it were that other version I had? And my immediate instinctive answer was a hard no. It doesn't look bad by any means, but the Bodley Head just felt special and I had to get it. It made me want to read the book.

I feel I'm in a minority here, but I feel like the way a book is designed by the publisher has really heavy effect on my reading experience. I don't just mean it affects whether I buy a book or not, it affects the reading experience itself.

Also, I am not speaking merely of the cover art. It matters whether it's a softcover or hardcover, the typeset, page length, formatting in general, interior design etc. Some books, as I'm sure many of you will agree, just feel good in one's hands. It really does make a difference for me, which is why I always go out of my way to find a decent looking edition of a book I'm looking for. In fact it affects me personal experience with a book so much that I have certain contempt for publications that butcher cover arts of otherwise great books. It doesn't even have to have any art at all! Sometimes a deep black hardcover beats artistic cover arts with ease. It just has to resonate with the book.

I'm wondering if anyone else feels the same, and in general if there are studies on this? I guess there are but I couldn't find any. I will again say that I don't just mean whether it affects your decision to purchase a book or not, but your actual experience with the book, reading the book, etc.