I want to read up and 'formally' learn the corporate communication basics. am a 15 odd year working guy, but mainly in sales/marketing operations. I am convinced I have been 'indirectly' managing corporate comms for most of my work life. want to formalize it and, maybe, get a degree later. for now. just want to read up on the basics. i,e, theory, practice etc. will be obliged if anyone here is a corp comms proffesional, and can recommend a good book from your earlier college days etc. thank you.
by hotmailist