‘The Lean Startup’ by Eric Ries is a must-read for modern entrepreneurs. It provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever. Ries’s concepts of ‘validated learning’ and ‘innovation accounting’ are crucial tools for any businessperson’s arsenal.
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‘The Lean Startup’ by Eric Ries is a must-read for modern entrepreneurs. It provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever. Ries’s concepts of ‘validated learning’ and ‘innovation accounting’ are crucial tools for any businessperson’s arsenal.